Online Service Boosts Sales For Small Farms

Online Service Boosts Sales For Small Farms SPECIALTY/SERVICES You could say Desiree Nelson heard about Grapevine Local Food Marketing through the grapevine She and her husband already had a website and were working with an online direct marketing company Their friend recommended Grapevine to them and they discovered it was a perfect match for what they needed “If I had to pick one thing they did for us it was search engine optimization for better visibility on Google ” says Nelson The firm also designed a custom GrazeCart website that enables customers to shop online easier learn what’s new on the farm and read about farming practices The site was streamlined for both new and existing customers It paid off “We have more new customers every month than we ever had before ” says Nelson “When I ask how people found our farm it’s mostly all internet searches Our customers rave about how easy the website is to use ” Nelson’s word-of-mouth experience is what has taken Grapevine from a one-woman shop with a 50-mile radius in northwest Indiana to a nationwide service with a dozen associates and growing “I had burned out working after 17 years in the marketing industry when a farming friend asked me to help her out ” recalls Sarah Highlen at Grapevine “I helped her advertise on social media and her business tripled The original plan was to do social media and advertising for farms within driving distance of my home and it took on a life of its own ” Highlen quickly realized she could work with farms around the country and today she does Highlen and her staff began helping clients understand and work with services like GrazeCart Shopify Square Online Squarespace Circle and more They continued doing websites advertising drip email search engine optimization graphic design text message marketing and other marketing-related work Currently Grapevine works with more than 40 farms has launched 85 websites helped 15 non-profits and claims more than 100 satisfied local food clients In addition to farmers the firm has worked with food hubs local food businesses and government entities across the U S and Canada Contact: FARM SHOW Followup Grapevine Local Food Marketing 2695 Patterson Rd Ste 2-243 Grand Junction Colo 81506 ph 219-225-6565; hello@grapevinelocal com; www grapevinelocal com

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